Regardless if artists like it or not, marketing not only our works of art but also our personas is must to succeed in the art world. After a long day in the studio creating, it is difficult just to know where to start. In today’s world of evermore digitally accessible information, artists don’t need to worry on relying on the “by chance” or “word of mouth” encounters with the right person to help further their art careers. With combining the use of tools like Facebook, Twitter, Instagram and Tumbler an artist can quickly reach large audiences for their art work, though a very spontaneous or less controlled manner. However, a hard or digital copy of a fine arts journal like ArtAscent places an artist in a more professional way to world audiences.
Since my own début in Art Ascent in December 2013, I have used both the digital and traditional hard copies to reach a larger audience for my art. By not only posting links for ArtAscent through online media channels, I also carry a copy of the magazine with my personal art catalog whenever approaching a potential exhibition space. The difficult or sometimes seemly impossible feat of getting a gallery or art center to look at my work thaws when I present a high quality printed catalog to match my website, and a third party form of media showing my work, as in ArtAscent. For example, recently while being an invited artist for a demonstration day at an art center in Colorado I set a copy of ArtAscent along with my catalog next to my work space. The result, magazine garnered more attention than my catalog. In the end, you never know who might ask for your contact details after viewing a spread of your work in a magazine like ArtAscent.
By Michael Rand
ArtAscent Art & Literature “Dark” Issue Gold Artist